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Monday, November 30, 2009
job sustainability's number 1 question
1:44 am est
Sunday, November 29, 2009
The Bank That Wasn't a Bank
My 12 year old came up with the start of the story. As always she’s much better at finding big stories than I am
 It was really a 60 women’s market place where they worked
out what they wanted to buy, make and sell. Shared communal knowledge on how that fit. And used some petty cash to start up
, call that a bank if you must
It became a bank when hundreds then thousands then hundreds of thousands of these community
markets of the world’s poorest mothers elected what they wanted the market’s savings to be compound invested in.
Though these were called 16 decisions they were mainly focsed on their children's health and vocational development.
At this stage the world’s great invention
– the social business model was born by Dr Muhammad Yunus. The banks owners were the poorest and leaders
needed to empower a system design that compounded their wishes (Gandhian whole truths not inconvenient ones).
With this system invention the ownership team governed
sustainable exponentials up into the future, not how much one side took in the last 90 days, while still insisting on positive
cash flow. Over time the leadership team of 4 and the owners employed more people (today over 20000) ; enjoyed local
social and global business partners, as well as customers. All
the while they governed no conflicts in a transparent win-win-win model owned by the bottom up. Then came a triple witching year of 1996 : they tried to take not-a-bank
global through microcerditsummit, and by investing their savings in being smartest at using mobiles, and being the greenest
energy users on the planet. Ten years later they were awarded half a nobel peace prize each – the 7 million once poorest
women on earth and dr yunus To celebrate they now invite 2010s network
generation and 10 other types of partners to replicate sustainable community solutions into every kind of market before those
global markets run by non-sustainable owners -and ever more costly macroeconomics and walled streets - crash
into us all For more go to http://www.yunusuni.com/id90.html
The Global
Banking Brand That Wasn't a Bank
AKA Grameen Danone the first Global Social Business Branding When people
review 21st century business cases, Grameen Danone will be ranked among the most important global
branding cases of all time. They will assess that as global markets of the 2010s reached
their last crossroads in selecting what kind of globalisation will human beings irreversibly spin, it was Grameen Danone that
first freed markets to truly value sustainability. It set in train hundreds of sustainability partnerships around Global Grameen
gravitated by Nobel Laureate Muhammad Yunus wish to create the world’s favourite brand for sustainability
partnerships In product terms: the world’s first social business fast moving consumer good brand is a yogurt helping with the
nutritional deficiencies of Bangladesh’s poorest rural infants There are a lot of brand value multipliers to note beyond product function.
Danone was not just the first of case of what Dr Yunus calls global social busineses. It innovated a lot of things that became
benchmarks for other globally branded socialom business partners. These included:· Developing a micro manufacturing frachise so that the distribution and production jobs of grameen
danone stayed mainly the villages· Surveying its shareholders
with the successful request to create a social bsuiess fund which most contributed to out of their dividends· Using its category to do one of the most lfe-enhancing things milk-based branded goods could · Celebrating Bangladesh and Global Grameen as great gateways for reaching neighouring
markets – Danone’s brand image in China will be well trusted for how central is has been to the launch of global
grameen
A FAVOURITE STORY BOTH TIMES GRAMEEN WAS BORN
In the earliest days of Grameen, one of Yunus' first product extensions
from banking arose when he noticed night blind village kids: so Grameen Banking for the Poor extended beyond hi-trust financial
services to also be the largest social business distributor of carrot seeds. Over the next two decades every offer Grameen
made reflected trust in 16 decisions that the creativity of rural women entrepreneurs (every 60 being connected by Grameen Microcredit to their own village centre for banking and market exchanges) had selected to invest communally around their children and
family's development. So it is fitting that the launch of Global Grameen Partnerships also emerges from a childrens nutritional
solution. Unlike local carott seeds, a global brand yogurt affords the celebrations of Grameen Danone to be joined by France's
most famous footballer, and at the time of Dr Yunus French book launch of social business in 2008- President Sarkozy. At which
meeting Sarkozy declared France would be proud to host the first SMBA Social business MBA at HEC. And so followed out of Europe other
early global social business leaders came from France (Veolia and Credit Agricole) and then Germany (BASF, Otto and GrameenCreativeLab)
Grameen's Social Business web adds these potential job wins: It is expected that 50 additional plants
will be constructed over the next decade, which will create more employment, better health, and less poverty. The current
factory in Bogra has produced over 1000 jobs both in and outside of the plant.
12:28 pm est
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1) I first heard
about Global Social Business from Dr Muhammad Yunus. It was at the only sustainability-world changing summit (Nov
09 near the Volkswagen factory wolfsburg, an hour on a fast train out of Berlin) I expect to be invited to; though my friends & I commit to helping
anyone who cares about sustainability rehearse similar interactions http://www.sbswww.com RSVP 1 at blog
2) The conference organisers - but not Dr
Yunus- have ordered me not to say who was at the meeting. I will try & get that order reversed as I believe anyone interested
in sustainability should be as few degrees of separation as possible from open actions for sustainability yunus partners
and friends committed to. To start with I call these people who were fellow alumni friends : Sofia, Dr Yunus, Kazi,
Erich, Markus, Andy, Zasheem, Borje, Mr Sultan, Prof Latifee, Alan Webber (please tell me if you attended and want
to be listed like this) 3 I have invited everyone of my generation
to see sustainability as our joint life story ever since writing a book in 1984 with dad (of The Economist). The book mapped
why sustainability’s endgame would be irreversible by 2024. As optimists we could see that the human race -yes we can
end poverty - and celebrate sustainability’s rising exponentials worldwide- but we have to agree with sober mathematicians
including Einstein and von neumann whose forecasts were that the risks would outweigh the opportunity unless peoples prepared
ahead. 4 1976 was a magic year for preparing ahead for sustainability.
My father's survey of Entrepreneurial revolution 25 December discussed why finding the missing system of sustainability by
2010 was the great entrepreneurial challenge of our late 20th century world. In Bangladesh, at last 2 teams of people started inventing
the missing system - which is now popularly called social business.5
And yet less that 10% of people who could be connecting round the micro system that integrates sustainability know how to
do so. The problem is that sustainability crises crash down on local communities - be these poverty traps, not enough
jobs, no affordable access t health, dirty energy, lack of investment and community empowerment. They crash down from faulty
global systems- ones that often don’t even have the detail to see what mpacts (inconveneint truths) they are having.
These crashes appear sudden. In reality conflicts brew slowly but when the perfect sto9rm hits it accelerates past exponential
tipping points. If you haven’t worked enough to prevent a crash before the tipping point it may be impossible to stop
it or repair it6 The really big questions as we enter 2010s is what
system are too big to exist not too big to fail. Those that are too big to exist are ones that when they crash can collapse
something all around the world. And one day that something will be life itself if we keep on superpowering over the globe
the opposite way that nature evolves micro up.7 It is these sorts
of questions that Dr yunus proposes assembling at last 10 types of partners to some and investigate actions for sustainability
both within their own types and across types. His wolfsburg meeting was w0rld changing since all 100 of us realize that he
does have the missing system design - which mathematicians call the greatest inventing - because if deployed it can start
turning around any community's worst sustainability cries. And if we rehearse how to do that in one community we can network
solutions openly in all communities facing an analogous sustainability crisis. 8 What global grameen is about is connecting one of the world's most brilliantly designed life-critical grassroots
service networks to opposite systems types that are hugely resourced. By interfacing the taw and using social business governance
compound up metrics of what we value, we might just get the n2010s back to a worldwide sustainability journey, and one overall
metric of that is how many poverty museums get planted anywhere in the greatest collaboration race worldwide.
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